Video marketing is the future and we can’t deny this fact. From small businesses to established ones, everyone uses video marketing as a prime source of content marketing.
Video marketing for small businesses has shown to be an extremely effective strategy for those who have accepted it. The time has changed now, and it's time to include video in your content marketing strategy.
You're a small company owner with a lot to manage. Adding video marketing to your list of tasks is probably the last thing you want to do, especially if you have no expertise with video and don't know where to begin.
In this blog, we will try to make you understand well about video marketing and its benefits for small businesses. Let’s start then.
What is Video Marketing?
In simple words, Video marketing is nothing but using videos to showcase your products to people. As part of your marketing campaigns, video marketing can successfully engage your audience.
To advertise and educate people about your products or services, using videos is known as video marketing. It gives knowledge to your audience, increases engagement on your digital and social channels, and gives you a new way to connect with them.
Interesting statistics regarding how videos might affect your marketing efforts are revealed by Wyzowl's State of Video Marketing in 2018 survey. Video marketing is showing excellent results like never before.
Read More About Video Marketing : What is Video Marketing?
5 Benefits of Video Marketing for Small Businesses
Here are the benefits listed using video marketing for small businesses. Have a look:
1. Increased Conversion Rates
WordStream claims that adding a video to a landing page alone can boost conversion rates by 80%. Moreover, a video can increase click-through rates in emails by 200% to 300%.
Those who visit your website or social media pages expect seeing videos. They are very likely to observe them when they do. In under two minutes, a brief but engaging video can lead the viewer down the marketing funnel.
2. Rank higher in Search
Google is the top search engine, with YouTube coming in second. Your website's search rankings on Google and other search engines like Bing and Yahoo can be much improved by adding video.
The fact is that including a video on your website boosts your chance of appearing on Google's first page of results. That makes the work worthwhile as 75% of people never look past the first page!
3. Boost Awareness of Your Product
Before a customer makes a purchase, it's important that he learns more about your product because products can be complicated. Fortunately for you, watching a product video increases a website visitor's chance of making a purchase by 64 to 85%.
With an explainer video, you can show to prospective clients what you're giving and how it addresses an issue, rather than merely telling them about it. It is at the top of our list of videos that we advise producing first for small business video marketing. So, if you don't have one, have one now!
4. Greater Engagement
Videos have a very high potential for getting shared on social media. Compared to text and images put together, social video generates 1200% more shares. Videos that are being shared on a Facebook page boost user engagement by 33%. Just including the word "video" in the subject line can increase email opens by 13%.
Word-of-mouth marketing and shareability go hand in hand. Making your content more shareable will not only help you reach a larger audience but will also provide that audience with the opportunity to represent your business
5. Higher ROI
89% of marketers feel that video marketing provides a decent return on their investment, according to the most recent survey. An improvement in the ROI can play a significant role in the decision-making process given the amount of money any organization spends on marketing.
The ROI of the campaign can significantly increase if you fully utilize video marketing, especially in light of the advantages and figures provided above.
Final words:
Video Marketing is the future for sure. You should include this in your marketing strategies to get better results for your small business. If you are searching for video marketing services in Surat, then connect with flyerdigi right now. We are a well-established digital marketing business in Surat and help businesses to maximize their ROI.